Content marketing involves the creation and sharing of content pieces to promote a brand and spark interest in the audience about particular products or services. It is one of the most effective marketing strategies applied by businesses.
Gone are the days when content marketing was dependent on the writers, designers, and publishers only. Nowadays, advancements in tech have introduced several online writing tools. These tools help streamline content marketing. With the utilization of these tools, even newbies or inexperienced writers can create effective blogs, articles, and other content pieces.
In this article, we will introduce five essential tools for successful business content marketing.
5 Online Tools for Effective Content Marketing
1. Chat GPT
ChatGPT is an online AI-assisted tool that is widely used throughout the globe. It is basically a chatbot that converses with users like a human. It is stocked with an ocean of information about several niches. When a prompt, command, or question is inputted into the tool, it starts generating relative outputs after analyzing the input.
How ChatGPT Can Help Content Marketers?
There are multiple ways through which you can get help from Chat GPT. Following are some of the ways to use Chat GPT for content creation:
- To Conduct Research: You can use the tool for conducting research on any topic. Chat GPT is an easy and direct way to reach authentic and credible pieces of information. You just have to write the query or topic and click enter.
- Content Creation: Chat GPT can generate a whole content (blog, article) for you around any topic or keyword (within no time).
- Facts Checking: To make your marketing content credible, you should add some facts. Chat GPT can provide you with facts relevant to your topic. Moreover, you can ask Chat GPT to check the authenticity or correctness of existing facts.
- Repurposing Content: You can update your content with the help of the tool. Moreover, if anything is missing from your old content, you can ask Chat GPT to adjust those details in your content.
- Meta-description: It can instantly create compelling and optimized meta-tags for your content.
And so on…
Practical Example:
We inputted this post into Chat GPT and asked it to create meta-tags. The tool took no time and gave us optimized meta-tags:
Our Prompt:
“Create an optimized and compelling meta tag for our imputed content.”
Demo:
2. Summarizing Tool
Summarizing tool functions to encapsulate long content into short. When content is inputted into the tool, it understands the whole context and extracts the most important points to be included in the summary.
How Summarizing Tool Helpful For Business Content Marketing?
The summarizing tool is helpful for content marketing in the following ways:
- Concise Content: It can make your content user-friendly by making it concise.
- Meta-description: Summarizer can help to easily write meta-tags, conclusions, and introductions, of optimal length.
- Remove Extra Details: You can remove extra details from content with the tool, making it engaging for readers.
And so on…
Practical Example:
We used the tool to concise our below text:
Our Text:
Innovations are continuously changing the functionality as well as the progress of every business. Moreover, in this continuously evolving world, every business is going to adopt modern business strategies. Nowadays, the technology advancements have greatly transformed the conventional business models. And we see improvements in automation, data analytics, and artificial intelligence.
Concise Text:
“Nowadays, the technology advancements have greatly transformed the conventional business models.”
Demo:
3. Hemingway Editor
Hemingway Editor is an online writing tool that is designed to help users check and improve the readability of their content. The Editor analyses input writing and provides different suggestions to improve the clarity. It highlights the complex sentences and provides some suggestions to replace adverbs and passive voice. Moreover, it judges the readability grade (ranges from 5 to 15) of writing by utilizing the “Automated Readability Index”.
Why Is Hemingway Editor Helpful For Content Marketing?
The Hemingway Editor can be a beneficial tool in the field of content marketing for several reasons:
- Audience Engagement: The tool helps encourage writers to write simple words and sentence structures in content. Ultimately, making the content engaging to grab the attention of readers, is a key aspect of successful business content marketing.
- Enhancing Readability: In Content marketing, there is a great necessity for clear and easily digestible content to ensure that the audience understands the message. Hemingway Editor can automatically identify all parts of your content that are difficult to understand. And you can improve the clarity of those parts with the help of suggestions.
- Branding Consistency: The tool is useful in maintaining consistency in your writing style. This consistency in content tone and style will contribute to a strong and recognizable brand voice. Ultimately, it will establish as well as reinforce your brand image in content marketing.
And so on…
Practical Example:
We had to check the readability of our content. We pasted it into the Editor. The tool immediately analyzed all the aspects of writing and provided us with an in-depth report about the readability grade and issues.
Demo:
4. Grammar Check
The Grammar Check is an online writing tool that is designed to find all types of flaws in grammar, spelling as well and prepositions from written content. When a writing is pasted into the tool, it brings the AI tech into play to analyze all the sentence structures, word placements, etc. On finding any word or sentence misspelled or grammatically incorrect, it underlines them. Along with finding issues, it provides users with suggestions to correct each slip-up.
How Is Grammar Check Essential For Content Marketing?
Here are some reasons that explore the importance of grammar checkers in content marketing:
- Clear Communication: Clear communication is a vital aspect of successful content marketing. But grammar or spelling mistakes confuse content due to which the audience cannot get the message you are trying to convey. The tool can ensure clear communication by making it free of errors.
- Show Credibility and Professionalism: The tool can instantly make your content free of grammar and spelling errors. An error-free content will show your credibility and professionalism. As a result, the readers/audience will more seriously take your content pieces.
- Increased Readability: The tool can boost the readability score of your content by ensuring that it has proper grammar and spelling. As a result, readers will be more likely to engage and understand your content.
And so on…
Practical Example:
We checked the effectiveness of the tool by pasting some text with grammar and spelling errors into it. After running the grammar check, it pointed out all the flaws in our writing within a few seconds. And the tool corrected all the issues with a single click.
Our Text:
I went to the sttor today to by some grocceries. I bot some bred, milk, eggs, and cheeze. I also got some fruut, like apples, oranges, and bananas. I am going to make a cheeze sandwitch for lunch and then eat some fruut for snack. I am also going to make some spagetti for dinner.
Into
Output:
I went to the store today to buy some groceries. I bought some bread, milk, eggs, and cheese. Furthermore, I also got some fruit, like apples, oranges, and bananas. Furthermore, I am going to make a cheese sandwich for lunch and then eat some fruit for a snack. Furthermore, I am also going to make some spaghetti for dinner.
Demo:
5. Plagiarism Remover
Plagiarism Remover is a free online rewriting tool that functions to remove instances of plagiarism from a given content. The tool does so with the utilization of its modern algorithms and always comes up with accurate outputs.
When written content is pasted into the tool, it understands the whole context. After that, it uses NLP (Natural Language Processing) and DL (Deep Learning) tech to rewrite the content while conserving the actual meaning. Moreover, you can revamp the same content multiple times from the tool, in case of any plagiarised text left by the tool (in first time).
Why is Plagiarism Remover Essential for Content Marketing?
Following are the reasons that highlight the importance of the “Plagiarism Remover” for Content Marketing:
- Making Content Original: For successful business content marketing, creating unique content is essential. Plagiarism can cause negative results for content. The Plagiarism Removing tool can ensure that your content is original as well as distinctive.
- SEO Enhancement: Search engines encourage original content pieces. On the contrary, they penalize the plagiarised/copied content and reduce their ranking in SERPs. With the Plagiarism Removing tool, you can remove plagiarised text pieces and protect your marketing content from the penalties of SEs.
- To build Credibility: Original content helps build the credibility and trust of your brand in the eyes of the audience. If your audience continuously notices plagiarised or copied text pieces in your content, it can badly affect your band’s image. A plagiarism-removing tool can make your content credible and trustworthy by making it 100% unique.
Practical Example:
To check the capability of the Plagiarism Remover, we passed some sample text through it. The tool made a lot of changes and gave us a new form of content that conveyed the same message.
Our Text:
“The digital age has seen a huge increase in e-commerce, which is changing how modern-day commerce functions. The rise in the number of online businesses has become an essential feature of the global economy as the world grows more linked.”
Into
Rewritten Text by the Tool:
“The digital age has seen massive growth in e-commerce, which has transformed the way businesses operate. As the world continues, the growth of online businesses has surpassed becoming the centre of international commerce.”
Demo:
Conclusion
If you want successful business content marketing, you should create and post good quality content pieces. It is beneficial for attracting, engaging, as well and converting readers into customers. However, creating quality content is not like a soft cake to swallow especially when we are talking about a bulk of marketing content. For this, AI tech has developed different online writing tools.
This post lists five essential online writing tools for successful business content marketing. Now is the time to apply the above-mentioned tools and make your marketing content effective. If you want to read more about it you can visit our blog.
