Changes in the e-commerce landscape are rapid and dramatic. It’s crucial to get on board the internet shopping bandwagon since more and more customers everywhere are switching to it. To put it in perspective: Statista predicts that by 2025, online retail sales will have increased to $563.40 billion.
The prediction is even more startling: by 2040, 95% of all purchases will be online, thanks to shifting buying preferences and technological advancements. Although staggering, these numbers all point out the same thing. As a company owner, you need access to a large consumer base and the ability to sell your goods and services online. You must choose an e-commerce platform that allows you to maximize efficiency and productivity if you want to have a successful online store. You need Magento for your e-commerce website, even if there are other hosting options like WooCommerce and Shopify. But, why?
Magento users include well-known companies like Samsung, Nike, and Coca-Cola. There is a clear reason why these businesses rely on the app for their online retail operations. For one, it has several functions, such as shopping cart software and catalog administration utilities. They may be used to manage both features and content.
Magento has a global footprint that helps maintain Magento at the top of the e-commerce marketplace. More than 250,000 online stores utilize Magento today, making up around 1.2% of all online businesses. This ranks Magento as the ninth most popular content management system. Using this hosting service, you may create an online storefront that accurately represents your company and its wares. Furthermore, the platform is powered by an open-source technology that provides excellent options for web-based business transactions. You may use the Magento debugger, search fields for many stores, EcomDev PHP, and get simple temple path suggestions.
Let’s go further into the reasons this tool is so well-liked and why you may want to give it a shot.
Open-Source System
Your shop must undergo continuous improvement and development to keep up with the competition and meet the demands of a dynamic consumer market. For several reasons, Magento, an open-source platform, is ideal for this purpose.
As a result, you may extend Magento 2 beyond its basic capabilities and add a wide range of features to your online shop. You can build a solid foundation on Magento to achieve your company goals and boost sales.
Because of this, Magento is the most adaptable platform for online stores.
Cost-Effective E-Commerce Website Design
Picking an e-commerce development platform for your online business should be done with cost in mind. Big companies may afford to spend thousands on a website, but sometimes less is more. Trying to climb Mount Everest is a waste of time and money if you can obtain the same great results by taking the easy way down.
Magento’s cloud hosting services enable its low-priced e-commerce site development solution. This method simplifies keeping an eye on and hosting several websites, reducing overhead. This also implies that data integrity and scalability are not issues.
Due to cloud computing, data is automatically backed up regularly. Adding new capabilities to your store is a breeze to meet the demands of an ever-expanding consumer base. Magento’s affordability and scalability are reasons it has remained so popular.
Affordability
Magento is a top-tier e-commerce platform that doesn’t break the bank. Since it is open source and free, it is also one of the least expensive shopping cart solutions. For online stores still in their infancy, this is of paramount importance. For novices, Magento is the platform of choice.
Integration of Third-Parties Easily
Integrations are crucial to the smooth operation of any online company. These technologies make automated order processing, payment, and shipment feasible. Integrating third-party services is a breeze when you choose Magento as your platform.
Because of its robust connection, Magento provides access to various resources. Finding a suitable technology to include in your website might take several hours of valuable time, which you could be spending on other things. More pressing concerns, such as responding to client comments and concerns and providing the highest level of individualized service, need your undivided attention.
Give your clients access to order tracking and payment processing with no effort. In addition, you may monitor your website’s progress using built-in Google resources like Google Base, Google Analytics, and Google Checkout with Magento. Because of this, you can easily keep track of your time and observe your weekly productivity levels.
Multiple Options for Making Payments
Let’s be honest: when we start our enterprises, we all want to earn a profit. In light of this, we must carefully assess the means by which we would like to be compensated for our offerings. Therefore, if your online business is successful, you need to accept the most common payment methods.
You will need a platform that facilitates integration with customer-friendly payment methods to do this. Amazon Payments, Google Checkout, PayPal, Cash on Delivery (COD), bank wire transfers, and Authorize.net are just some of the many payment methods that Magento offers.
If you use Magento, you can offer your clients various payment methods, streamlining the process of making purchases online.
SEO-friendliness
SEO (Search engine optimization) is a crucial factor in any plan for creating an online store. When it relates to search engine optimization, Magento is among the greatest platforms available.
SEO-friendly URLs, sitemap generation in HTML and XML, robots.txt customization, canonical tag setting, and many more features are all enabled by default. Numerous Magento SEO best practices may be used for improved results, and the SEO extensions can further enhance your site’s search engine optimization capabilities.
Magento is designed to assist online shops in improving their search engine rankings and attracting more of the customers they want.
Mobile-Friendly Development
In the US, 48% of all internet purchases were done on a mobile device. More and more individuals have their own mobile devices as technology becomes more widely available to the general public. To this end, it is crucial to the success of your business that your online shop be mobile-friendly.
Magento is a great option for designing a mobile-friendly website that transitions effortlessly from desktop to mobile view while giving an amazing purchasing experience. For optimal viewing on mobile devices without excessive delay in loading time, you may easily scale images and videos to the appropriate dimensions using this function. Since Magento is HTML5-ready, mobile shoppers will have a better time making purchases.
Scalability
As was previously noted, Magento offers a free, open-source version for enterprises looking to test the waters of e-commerce. You can count on them 100% if you expect a low volume of orders and consumers.
However, when your company expands, you may upgrade to a more robust version of Magento Commerce that can manage operations on a much grander scale, such as hundreds of orders and goods.
Magento shows you through the multiple phases of company growth, providing you with all the necessary tools and resources.
Superior Performance
Magento is the best platform for minimizing page load times. High speeds in query processing and other static processes mean less downtime for your clients.
According to an aggregated, anonymized Google Analytics study, 53 percent of consumers quit a site if it takes more than 3 seconds to load. So, Magento’s ability to minimize load time might be useful to your website. Besides, its various extensions allow you to design your website to display your taste and brand style.
Security
Finally, Magento’s superior security measures make it the go-to platform for online stores. Many clients are exceedingly diligent about the data they disclose when making purchases in your shop.
And no wonder. You could never take sufficient precautions to prevent hacking, data loss, or harmful activity.
Two-factor authentication (2FA), file system permissions, unique admin panel URLs, etc., are only some of the security features offered by Magento. Magento’s developers are always working to improve the platform and make it a more secure setting to build online shops.
It’s Time To Make The Most of Magento
Because of Magento’s extensive feature set, online stores can provide consumers with a superior purchasing experience. You may adjust your web store’s appearance and features to suit your customers’ needs better. A website designed on Magento provides you an advantage over the competition. Use this as a springboard to expand your company to new heights.
Author Bio:- Rohan Doshi is the Founder & CEO of Navigate Ecommerce, an e-commerce firm that provides a fully digital solution. He is an eCommerce wizard with the ability to bridge the gap between IT and business.
