Photo by Domenico Loia on Unsplash Technology has advanced; most people now own smartphones to look for products and services online. This has encouraged most businesses to embrace mobile marketing, enabling them to reach their potential clients and stand out. Mobile phones generate massive traffic, which companies can take advantage of by optimizing. The strategy…
In today’s competitive business landscape, finding a balance between budget and time is essential for sustainable growth. Whether you’re a startup or an established brand, there are instances when handling everything in-house becomes impractical, and that’s when outsourcing certain services can be a game-changer. The beauty of modern technology lies in the ability to connect…
Once upon a time, marketing took channels like newspaper ads, TV, and radio. However, with the advancement in technology, modern marketing is taking the digital route. Any form of marketing that leverages digital mediums such as websites, email marketing, and social media is digital marketing. Today, many businesses and brands utilize a series of digital…
Kuaishou Technology is seeking to raise as much as USD 5.4 billion in Hong Kong. This could be the world’s biggest internet initial public offering (IPO) since Uber Technologies Inc.’s USD 8.1 billion U.S. share sale in May 2019. Kuaishou is a Chinese social media app that allows users to share short videos, photos, live…
A lot of people think that they need to have a certain amount of confidence in order to be successful. However, confidence is not a necessary condition for success. In fact, some people may think that it’s a bad thing to have confidence. However, confidence is key to having a good life. People who have…
As a business owner, one of the most frightening moments is discovering that you’ve been the victim of fraud. Whether it was through data breaches, phishing scams, or other fraudulent activities, the experience can be alarming and overwhelming. You may feel unsure about what to do next or how to protect yourself from further harm…
If you enjoy listening to music on your iPhone or iPad, then you’re going to love Apple Music. Unfortunately, it can be a bit tedious to download all of the songs you want to listen to. Since Apple Music is only available through the Apple app store, it can be difficult to download all of…
Digital marketing strategies play a pivotal role in increasing brand awareness and driving traffic to a company’s website or product. The following are some digital marketing strategies that can help increase brand awareness for 2022: 1. Develop content that is relevant to your target audience. This will help you build relationships with potential customers and…
eCommerce is an industry that is packed with high growth potential for its participants if they can get through the competition. With a market share that is expected to touch US $8.1 Trillion in 2026, you, as an entrepreneur, must do all you can to grab a significant chunk of that. One of your most important…
Every company wants to find its people and give them something truly memorable. One typical strategy for achieving this objective is the use of content marketing. Keywords, links, and other SEO recommended practices are standard components of this approach, streamlining the dissemination of useful information to target audiences. However, while waiting to see the outcomes…