You can not address pay-per-click (PPC) advertising without considering cost-per-click (CPC). Whether it is Facebook Ads, Google Ads, Twitter Ads, or any different online advertising platform, cost-per-click is at the core of PPC advertising. But what is CPC? And how large of a role should it perform in your marketing choices? That’s the most often…
Google Ads is the alpha and omega of paid advertising. Without it, you cannot even think about establishing your brand and increasing your customer base. If you believe that all potential clientele can reach your site through organic traffic, you are wrong it is almost impossible. If you are using Google Ads to advertise your…
While managing a PPC campaign a fundamental role is played by the key performance indicators. Paid ads’ performance is tracked by these KPIs. These rely on specific marketing goals and industry benchmarks. So, we can not say how many PPC metrics should be tracked by every trade. The required campaign results cannot be obtained if…