It’s highly important for a business of any
niche to not settle at a certain milestone and always thrive after growth and
absolute excellence. And the eCommerce industry is following this mantra quite
effectively and rapidly.
Thanks to such deep technological involvement
such as 3D modeling. The online shopping experience is set to accelerate its
way to revolutionizing customers’ shopping experience. Let’s understand in more
depth how 3d product configuration is benefiting the eCommerce sector
dramatically.
What Exactly is a 3D Product
Configurator?
For beginners, a 3D product
configurator allows users to customize their product’s appearance,
materials, and behavior at will. All they need is to make some clicks and the
product will change accordingly. But, how’s this helpful?
This allows customers to view the product from
different angles, assess every aspect of it while sitting wherever they are,
and choose the product with a design that meets their needs and resonates with
their style and preference. When customers get a more personalized experience
shopping online, businesses get more sales, and customers feel happier, it
creates a win-win situation for both sides.
How Does 3D Configuration Work?
3D configuration is done by using a 3D
configuration software that uses multiple product files to create a
high-fidelity 3D rendering of a product. Businesses often use 3D visual
configuration software to facilitate the designing, housing, and distribution
processes of the 3D models.3D configurators can easily integrate into your
website or application without overloading your system with too much tech.
How Does 3D Configuration
Software Benefits the eCommerce Industry?
1. Drive More Sales
Getting more sales is one of the main
objectives of using 3D configurator software. Showcasing interactive 3D models
of products appeal to customers to buy and leaves a deeper impression on the
customer. These 3D models play a major role in improving online shopping
experiences and simplifying decision-making while increasing conversion rates
at the same time. Overall, 3D product configurations can have a significant
impact on the sales of any eCommerce company.
2. Promotes Cost-efficiency
3D product configurations provide real-time
feedback from customers which helps shorten the sales cycle. Furthermore, you
don’t have to spend resources on tons of images shot in costly studios. All you
need is a photorealistic 3D render of the product. More on that, making a 360°
virtual replica of a product is easier and cost-effective than doing a
professional photoshoot.
3. Fast and Friendly UX/UI
Using a 3D interactive model on your website
or app will significantly improve the user experience. That’s because a 3D
model is much lighter on the system than tens of product images from different
angles. Images have become boring, and outdated nowadays and make the UI
cluttered. Furthermore, since this 3D rendering technology allows customers to
experience the product from a 360° angle, they can better and more informed
buying decisions.
4. Offers a Unique and
Personalized Shopping Experience
The biggest disadvantage of shopping at an
eCommerce platform is that you can’t experience the product. Well, not anymore.
Using 3D technology beats the purpose of going to a physical market.
Furthermore, advancing 3D configurations with
AR and VR increases the usability of this technology. This opens new doors to
countless opportunities in a more personalized way without having to leave the
comfort of your home. No doubts further why business giants are adopting this
technology at a rapid speed.
5. Better Pricing Quotes
A report by Deloitte reveals that more than 57%
of customers all across the globe agreed to pay a premium price for a
personalized product, while 35% weren’t sure, and less than 10% completely
denied. These surprising numbers perfectly represent the demand for 3D
configurators in the online shopping industry.
6. Better Customer Engagement
With more and more products released each
year, customers don’t want to go for the average anymore, they seek improvement
– personalization. Thanks to the 3D configuration technology, they no longer
have to seek. A 3D product configurator comes with one of the basic features
like engraving which makes the personalization experience better.
While engraving isn’t boring to implement, it
affects the buying appeal of a product massively. 3D configuration allows
customers to view the product with their chosen engravings with the desired
styles, colors, font, weight, and sizes.
Enabling engravings and other customization
features urges customers to spend more time on your store. This boosts engagement
and improves conversion rates.
7. Fewer Cart Abandonment
Ever found yourself in a situation where you
like a product, but do not buy it? Chances are yes, and the eCommerce store
you’re buying from doesn’t use 3D configuration technology. Even adding little
customer-specific personalization leads to more sales conversion by big
margins. If customers love a product and get to personalize it to their own
preference, there are very low chances they left without buying it.
8. Enhanced Marketing
3D configuration not just drives more sales
and benefits customers, but it also benefits the marketing department. Almost
every website uses cookies to offer personalized advertisements, based on users
and their interests.
Since customers are allowed to customize their
products according to their preference, your eCommerce store, in that case, can
collect this data and use it to improve future product recommendations for a
particular user, even if the user didn’t end up buying any product. This data
can also be sold to other businesses so that you can see advertisements with
more relevance.
What Does 3D Configuration Mean
for the Customer?
1. Less Pre-Purchase Stress
Paying for something you haven’t even
experienced yet always gives stress. This pre-purchase stress has been one of
the main reasons for abandoned carts and canceled transactions. With 3D product
configurations, customers can virtually experience the product and have all the
personalization they want, which reduces the pre-purchase stress.
2. More Buying Confidence
Different researches and surveys have shown
that customers often face a problem with confidence while choosing products.
While incomplete details about the product or sometimes misleading images lead
to this.
The severity of the confidence problem rises
many folds when it comes to buying jewelry products. Thankfully, with 3D
product configuration technology, customers can get a 360° view of the
product with different color combinations and other customization tweaks. This
can be further enhanced with AR and VR technologies.
3. Better Buying Satisfaction
Nothing can feel better than choosing a
product and customizing it as per your choice, and all without going to a
physical store or supermarket. Furthermore, it gives customers more freedom
over their purchases.
eCommerce stores with 3D configuration feature
experience fewer returns/exchange requests and more positive reviews from
customers. Business giants like Nike, Coalesse, and Gucci are already
effectively using the combination of 3D configuration and AR/VR technologies to
boost sales and boost customer satisfaction.
Conclusion
The recent covid-19 pandemic has changed the
way people used to shop. It proved that the importance of online shopping is
pretty straightforward. However, making well-instructed decisions in the online shopping
industry has always been hard for most people. Well, not anymore, 3D rendering
has drilled down its roots deep into the eCommerce industry in the form of 3D
product configurators.
3D configurators effectively eliminate the gap
between online and offline experience, allowing you to virtually experience the
product as if you have it in the real world. The ability to customize your
product according to your taste and style is more of a modern and enhanced
shopping experience!
