Are you working on your email marketing
campaign? Is the pitch in your cold marketing emails enough? Is the prospect
going to reply to your mail? Do you still get such thoughts? If the answer is
Yes, you have to the correct page.
Firstly and most importantly, you should
know that cold email success goes hand in hand with a good or average cold
email response rate. Recent research shows that the average cold email response
rate is 1%, meaning if you send emails to 100 potential customers, you are
getting only one cold email lead generation from those 100. When it comes to
the recipients, there could be many reasons they do not respond to your emails.
So let us move ahead and learn more about
the effective cold email templates you can use to improve response rates.
What is an Average Cold
Email Response Rate?
Before understanding the average cold
email response rate, let us first understand the basics of cold email response
rate.
Cold email response rate or cold email
lead generation is a metric that is considered to decide the success of the
email outreach of any business. This response rate means the number of
potential clients who responded to your emails. It typically indicates whether
the respective client is interested in your products or services.
An excellent cold email response rate
varies between 1% to 10%, but this can vary depending on the kind of business
you are in. Below is a simple formula for calculating the average cold email
response rate to understand it clearly:
Why is an Average Cold
Email Response Rate Too Low?
Before we get into the effective cold
email marketing tips to improve the response rate, let us first find out why
our emails are not responding.
So as per the research performed on cold
emails, below are the proven top reasons why the cold email response rate tends
to be so low:
●
Your emails are not landing
in the primary mailbox of the recipients.
●
The subject lines of your
email could be more attractive and engaging, making the open rate low.
●
Your emails are not
personalized. To improve this, you can refer to SmartLead AI to get some
effective cold email templates that will benefit your marketing.
●
The clients need help
finding your offers interesting.
●
The email body is too long
and lacks value-added information about your business.
Strategies to Improve the
Cold Email Response Rate
With the use of effective email marketing
tips, you can easily make your cold email campaign a success. And these
successful cold email marketing campaigns help fill the list of potential
clients and increase the cold email lead generation rate.
The best part is it’s not rocket science
to do this and boost the numbers. Just do some simple tweaks in your cold
emails, and it will work.
Below are some of the best cold email
techniques that can help in improving your response rate:
1.
Keep Your Email Content Brief
It is true when people say, “Cut the
fluff and get to the damn point.” As we all know, this is a fast-moving
world, and we need more time to read long-length emails. The whole email should
be written within 100 words at most. Always send short and straightforward cold
emails to your clients that cover the main points, a brief introduction about
yourself, and, most importantly, an action-driven CTA for the customer.
2.
Use a Compelling Subject Line
Writing an intriguing subject line is essential to
effective email marketing tips. As the subject line is typically the first
impression of your cold email, it should tell the reader what the email is
about.
Subject lines are so crucial that almost
47% of the recipients decide whether to open the email based on that only.
Ensure to make it clear and brief in just 60 characters. The email response
rates are directly proportional to email open rates, so the subject line must
hit the prospect, and they open the email and then respond to it.
3.
Go with a Personalized Approach
Personalization in your emails is key for
cold email lead generation. It opens many doors for you and even improves the
email response rate. One survey shows that almost 63% of recipients do not
respond to un-personalized emails. Below are some tips for adding personalized
content to your cold emails:
●
Start your email by using
the recipient’s first or last name
●
Make the customer feel
valued
●
Describe your products or
services in a way that can solve their issues
●
Draft your email in a way
that the customer should not feel like a copy-pasted one
4.
Ensure You are Using Your Company’s Email Address
If the recipient sees the emails coming
from some random email address or like info@ or hello@, those are directly
going to spam without second thoughts. So always ensure that you use valid
company email addresses while sending cold emails to your prospects. Along with
the correct email address, using effective cold email templates can do wonders for your marketing campaign.
5.
Use a Conversational Tone in Your Emails
The basic effective email marketing tip
is that the cold email should be easy to read and understand. Before sending,
read your email to ensure you are having regular conversations with your
clients. Use a friendly tone in your cold emails and maintain professionalism.
6.
Add Images, Emojis, and Videos in the Email Body
You can make your cold email interactive
by adding images, emojis, and videos in the mail body. They catch the reader’s
eye and attract their interest in your business.
7.
Avoid Making Grammatical or Typing Mistakes
It is always suggested to proofread your
emails before you send them to your potential customers. This helps avoid
grammatical and typing mistakes in your emails because if the customer goes
through such errors, it looks unprofessional and leaves a wrong impression.
8.
Work on Your Follow-Ups
A gentle follow-up means that you want
the customer to respond. It is also proven that response rates for follow-up
emails are typically higher than the initial cold email response rates.
Follow-up is the way to win. Ensure that your follow-up emails are gentle, not
rude or pushy for the customers. Sending 3 to 4 follow-up emails is enough.
9.
Add a CTA Button or a Call-to-Action Button
Adding a CTA, in the end, is like
encouraging the recipients to act and respond. CTAs make it easier for them to
respond by clicking on the button. So these are great for improving cold email
response rates.
10. Include Your Signature in the
Email Body
When the prospects see your signatures in
the email body, hit the trust factor in them. Your signature proves that you
are from a genuine business, not a scammer. Good email signatures should be
short and include only the following details:
●
Your Full Name
●
Your Job Title
●
Your Contact Number
●
Your Website Address
●
The Company Logo
Conclusion
Effective cold email templates are the
best way to engage with potential prospects. If all this is done correctly,
these efforts will go in the right direction. As we all know, anyone would want
to avoid being bombarded with multiple emails, so you need to be specific about
your emails to make them get noticed by the client.
After going through the above-mentioned
techniques, you can quickly tweak your cold emails and improve your response
rates. The main tip here is to make sure your email says the right thing in the
right way. An excellent cold email
response rate can be a good return on investment from your cold email marketing
campaign.
