In the last few
decades, social media has become one of the most powerful platforms that are
used by billions of people from all over the world. From entertainment to
information, social media has got everything that modern-day people are looking
for. But it is not only about the users as social media has become one of the
most powerful tools for many professionals as well.

Social media has been dominating the world on
a very large scale. Now, instead of relying on newspapers and news channels, we
are more dependent on social media for getting updated regarding the latest
happenings in the world.

Besides being
able to connect you with any person in the world, social media also serve as a
great platform for marketing and businesses. Businesses that wish to establish
themselves in the online world, can’t miss the social media platform. Whether
it is Twitter or Facebook, all the social media sites have their own advantages
and uniqueness.

Talking about the
financial firms and accountants, social media sites can prove to be really
useful for them as well. In addition to giving them a competitive advantage, it
will also give them boosted growth.

There are many
professionals out there that are already thriving on different social media
platforms and you need to do the same in order to get tangible results. You
must understand that the power of social media is only increasing with time and
in such a situation, capitalizing on the benefits of social media is no more an
option for most of the professionals out there.

Well, the best
thing about modern-day social media platforms is that they are cost-effective.
There used to be a time when accountants didn’t have any other option rather
than expensive banner ads and TV ads but now, we are living in a digital era,
where different types of digital platforms including the social media platform
can be utilized in the best possible way. All you need is some basic understanding of the social media platform and
the same goes for accountants as well.

So, in this blog
post, we will be looking at how social media can prove to be really helpful for
accountants.

Use it to influence your people

Although there
are many perks of using social media as an accountant, you can make social
media work for influencing your target audience. This is one of the most
talked-about benefits of social media.

You can use
social media for building thought leadership. By being a competitive player in
the market, you can become a top-of-mind and go-to expert in your industry. You
can influence people to trust your business and get benefited from your service
at a nominal rate.

Since most of
your audience is present on the social media platform, it makes sense to
influence them on a platform where they are already present and for most of the
professionals out there, social media is acting as a magic wand for influencing
people and making them succumb to do business with your firm.

You can easily
get engaged in some topic discussions which are trending on social media sites
and then you can influence people towards your thinking and perspective.

Run an impeccable advertising campaign

Social media is
known among all the users, professionals, and accountants for its impeccable
advertising ability and as an accountant, you can use different social media
platforms for running ads even with a limited budget.

Advertising on social
media is very easy and it doesn’t require a huge amount of budget. There are
various social media platforms through which you can advertise your business.
For example, you can use a Facebook ad campaign for promoting your business and
targeting a particular set of people with common interests.

If you are
planning to run a Facebook campaign on the social media platform then you must
use the power of Facebook advertising in the best possible way. This simply
means that you must use all the options given by Facebook.

For example, when
you will design a Facebook ad, you get the option of choosing your audience on
the basis of their age, gender, location, and even interest. Such options of
Facebook ads must be utilized properly by your marketing team otherwise you
will never get tangible results even on the social media platform.

You can customize
your ad campaign and use it in the way you want. And the best thing about such
campaigns is that you get to track the ROI and the investment is very minor in
comparison to what you put in other forms of advertisements.

Strengthening your digital presence

Every industry is
looking forward to using the power of social media in order to strengthen their
digital presence and even accountants will need to do the same in order to get
a competitive advantage in the market. Just get your basics about social media
marketing clear and start using the power of social media marketing.

There are many
ways through which social media can help you in improving your digital presence.
You should know that most of the websites out there include social media
buttons on their page and there is a proper reason behind it. People present on
the social media platform will be able to get connected with the website in a
more efficient manner. In addition to this, the people visiting the website
will get to know about the social media pages of the company as well.

These days, just
having a website is not enough for any business which wishes to have a stronger
online presence. People who will visit your website will always wish to see
your social presence and to deliver such demand, you will need to have an
account on most of the famous social media sites like Facebook, Twitter,
LinkedIn, Instagram, etc. You will also need to be active on such platforms
because your online presence is measured with your activeness first.

For generating quality leads

Generating leads
is necessary for everyone, even for accountants. But instead of relying on
traditional marketing campaigns, you should move on to the social media
platform and start utilizing the power of social media in the best possible
way.

In addition to the above-mentioned advantages, you will also be able to
generate leads from these social media platforms. It might be possible that one
of your followers doesn’t need the service which you are offering, but a
threaded comment to your post will give a link to one of his friends who is in
need of such service. So, in this way, you will be able to generate leads for
your company at a nominal or no cost.

It doesn’t matter in which profession you are, you must always work
towards generating quality leads as without leads, your sales team has nowhere
to start with and this is where you will start seeing decline in the growth of
your profession. One of the best things about the leads generated from social
media platforms is they are all interested in doing business with you since you
generate only those leads that have interacted with your social media presence.

Choose the right social media platform

But you need to
be selective about the type of social media platform you will choose since all
the social media platforms out there are not going to be helpful for you. For
example, there is no use of being present on Instagram and running an ad
campaign on Instagram as an accountant. But at the same time, LinkedIn can act
as a magic wand for fueling the growth of your business.

Since LinkedIn is a professional platform, you will get the opportunity
to get connected with many firms and you will also learn about new trends and
practices related to the world of accounting. This simply means that instead of
using social media platforms only for marketing, you can use them to grow your
own skills and capabilities while getting connected with like-minded people as
well. So, filter down the list of social media platforms and choose the best
one according to your needs.

Accountants of the modern era are dealing with neck-wrenching
competition and in such a situation, none of the accountants out there should
miss even a single opportunity to get a competitive advantage in the market.
Well, if you are planning to thrive as an accountant then the best thing that
you can do is to start utilizing the power of social media without any second
thoughts.

It doesn’t matter whether you are a bookkeeper, accountant, or CPA,
you must use the power of social media platforms in the best possible way. And
if you are not able to understand the different aspects of social media
marketing then you can also outsource SMM to a third-party expert. You should
know that SMM is no longer an option for most of the firms rather it has become
a necessity for everyone.

Author bio: Saurabh Gupta is
currently working as a senior content writer at MyQBHost, a Hosted QuickBooks  and the two things which matter the most to
him are technology and writing. Cloud computing, Artificial intelligence, and
cybersecurity are what he loves the most.